K-Mart Hi-Time Fashion Advertisement - Dolly October 1987

A cute little ad showcasing a range of watches at K-Mart (some looking remarkably like copies of Swatches...).  This came from the October issue of Dolly from 1987.

Hang Ten Advertisement - Dolly October 1982

Hang Ten - 1982 style.  It was cool to see that they weren't just a surf/beach brand back then, and they actually did have more formal separates like the white shirt red pant combo.  I don't think they're still stocked in Australia any longer, but I'm sure if they were the designs wouldn't be as cool as these!

Ojay Advertisement - Dolly October 1982

I absolutely adore this advertisement from the Australian retail clothing chain Ojay.  In the early 80's editions of Dolly, Ojay fashions featured quite heavily and their fashions were cute and du jour.  It was quite sad to hear recently that they have been put in the hands of administrators (meaning they're closing) but it's kind of not that hard to see why.  Unfortunately I didn't find their fashions to be all that exciting lately - I guess they were targeting an older demographic - I just wish they would have stayed as cool as this ad!

Lindy Lane Advertisement - Dolly December 1986

Sticking to my pledge of doing at least an image a day - here's an advertisement for the clothing brand Lindy Lane.  Their clothes and ads were featured quite a lot in Dolly - especially from 1986 onwards and I just thought this ad was eye catching.  Enjoy!

Brian Rochford Advertisement - Dolly September 1986

Following from the previous post, I found another fabulous Brian Rochford ad - this time from 1986.  I love the pop art influenced wind cheater with the freestyle Reebok aerobics sneakers (I managed to buy a pair of similar ones a few years ago when they re-issued them but with a lilac trim).

Brian Rochford Australia Advertisement - Dolly November 1987

I have had a bit of a hiatus from regular posting as I've had a bit of a dry spell with the magazines I have, but thanks to a lovely person contacting me, I now have every issue besides about two from 1980 through until 1987 and I have so many issues to pore through!

So here is a little post to tide you over, with the lovely Alison Brahe modelling for Brian Rochford Australia.  I have quite a few pics of Alison Brahe and I'm thinking it might be time for another Alison post soon!

No Sweat - Dolly May 1983

There is nothing like 80's sportswear!  This photo spread photographed by Graham Shearer features the stunning Collette and Julie Savona modelling layers of pastel sweats in contrasting colours with gorgeous complimentary make-up by Debbie Carson to go with it.  And of course when one wants to work up a sweat then it is only customary to wear a full face of make-up isn't it!

Short Cuts - Dolly July 1981

July 1981
Model Jenny Coupland
Make-up Petrina Devlin
Photography Wal Easton

Mini mania hits 1981 in this Short Cuts fashion spread from Dolly Magazine July 1981.  Photography by John Pinfold.  This whole spread is exactly what I love about the early 80's - ballet flats, moccasins, colourful hosiery and just overall cuteness.  To me, ballet flats now just do not compare to 80's ballet shoes for some reason..

Smooth Sailing - Dolly October 1981

October 1981
Model Jenine Clarke
Make-up Petrina Devlin
Photographer Bob Donaldson

A fun and frivolous nautical themed spread here with photography by Bob Donaldson.  It's obviously very silly, but I happen to miss this kind of silliness in fashion nowadays!

The Long And The Short Of It - Dolly November 1981

November 1981
Model Jenny
Photographer John Pinfold
Make-up Petrina

A very sweet editorial from this November 1981 issue of Dolly (one of the cutest Dolly covers ever in my opinion).  Featuring models in the latest in the fashions of 1981 (namely knickerbockers) looking excited, entertained and aghast at various comic issues.

South Pacific Advertisements - 1982

Dolly Magazine August 1982

Dolly Magazine September 1982

Here's a couple of advertisements for clothing label South Pacific, I don't know much about them except that their wares featured heavily within the pages of Dolly during 1982 and that their ads are cute.  I'm not sure of the models names, but I think one of them was either Melanie or Melissa and another was in Dolly a lot.  I wonder which came first - the label or the song by the amazing Australian band The Dugites....

Jenny Kee Feature

I picked up an Australian Women's Weekly book of knitting patterns today, and was pleasantly surprised to see some Jenny Kee knits in there!  So what better opportunity than to put up a little article on her I found in Vogue Australia of July 1982 discussing how she ended up doing a line of scarves with her designs on them.  It is quite interesting, and it's fabulous that she's still selling her scarves on her website as she is an Australian fashion icon.

Fresh & Free - POL Magazine November 1982

November 1982

A fabulous colourful beachy fashion spread showcasing Australian designers from this issue of POL Magazine.  I'm not sure who the model is, and it's such a delight to see a non stick thin model - unheard of these days without the "plus size" label.  I'm quite partial to the pink singlet over the netted yellow top outfit.