Esprit Advertisement - Dolly January 1987

A vibrant Esprit advertisement (seeing as whenever I post Esprit ads, they are always so popular) featuring Carla McCrie, a 17 year old student.  I love bold colours of knits layered and contrasted with each other.  It is a good good look indeed.

Fresh & Free - POL Magazine November 1982

November 1982

A fabulous colourful beachy fashion spread showcasing Australian designers from this issue of POL Magazine.  I'm not sure who the model is, and it's such a delight to see a non stick thin model - unheard of these days without the "plus size" label.  I'm quite partial to the pink singlet over the netted yellow top outfit.

Cheap Tricks - Dolly August 1982

Another fun and frivolous 1982 Dolly magazine post, this one featuring clothes under $40.  My only gripe with this spread is that I wish the pictures of the models were a full A4 instead of the two in one.

Esprit Advertisement - Vogue Australia July 1982

A quick mini post as I'm a little sick with a cold .... thought I'd satisfy the masses with this one seeing as the Esprit advertisements are always one of the most popular posts on here. 

I really like this one, but am questioning the need to have the topless guy in the centre!

80's Esprit Advertisements - Round Two

Dolly magazine October 1983

Dolly magazine September 1989

Dolly magazine September 1984

Dolly magazine August 1986

Dolly magazine July 1985

Dolly magazine April 1988

Due to the popularity of the first post I did with a selection of Esprit advertisements from the 80's, I thought it was time to put some more up.  As I was a huge Esprit fan in the early 90's, the brand does hold some great memories for me.  My favourites from these pictures are the first one and probably the last one.  In the last post I was going on about the iconic Esprit tote bag (which I was proud to carry around when I was in Year 7), and alas I still don't have one!  Hmm.... may have to check ebay....

Esprit Ads from the 80's

Appeared in Dolly magazine March 1984

Dolly magazine January 1984

Dolly magazine January 1984

Dolly magazine January 1984

Dolly magazine February 1987

Dolly magazine June 1986

Dolly magazine April 1983

These scans for me show a time when Esprit was young fresh and exciting.  I walked past one of their stores the other day and wondered just what happened to the brand.  It just seems so bland and run of the mill now.  I remember in the early 90's when the Esprit tote bag was the bag to carry, and I had the black one with multi-coloured lettering.  I really wish Esprit would re-issue their iconic pieces, and do a bit of an homage to their history kind of like how Benetton did in 2009 and luckily I managed to scoop up a lovely Benetton black and white stripe jumper from the archive series at their Tokyo store that year, which has thinner stripes on the torso and thicker ones on the arms.  I couldn't find a picture of it online though which is a bummer!  Anyway, next up I'll post a series of Benetton ads as featured in a variety of issues.  :)

Dolly Magazine November 1982

November 1982
Photography by Rolf Bruderer
Model Gianna

Moroccan Magic fashion feature
Clothing by Gallery Nomad, Accessories by Orientique, Shoes by Esprit

Clothing by Esprit & Gallery Nomad, Accessories by Gallery Nomad & Orientique, Shoes by Esprit 

Green, yellow & red flat shoes by Sportsgirl
Ballet shoes and red heels by Chelsea Cobbler
All other shoes by Stephen Adler

Dress-Ence fashion feature
"Dresses are back in full bloom - from flared, fifties styles to short shifts"

Hang Ten advertisement

It's been a little while since the last post, so it's definitely time for more Dolly!  I pulled out a stack of issues from 1982, and looking through them, I think it may just be one of my favourite years for Dolly. Teased fluffy hair was in - in a big way, as were lots and lots of frills.

Although there were many varying styles featured during this time, from the Moroccan/New Romantic/Arabian inspired (as per the first two shots) to the sweet ballet slippers and summer dress combo (the Hang Ten ad) and my personal favourite look.  Also 1982 makes me think of my favourite band - Altered Images.

I think what appeals to me about this era in particular was the innocence.  The posing is not as stylised as modelling is today, genuine expression and dare I say it - happiness - is actually apparent in the models faces - unlike today!  Also the fact that photographers had to rely on their skills rather than photoshop is inspiring, I also love the fact that you can see blemishes and wrinkles in many of the photographs, magazines today are ruining any semblance there is of realism whatsoever.  We have the extreme of magazines like NW that show celebrities at their worst, and then fashion magazines that show them ultra-photoshopped.  Where has the normality gone?  Anyway, that's my ginormous rant for now, enjoy Dolly.