Tuesday, January 15, 2013

Reef Tan Advertisement - Dolly December 1982

This is one of those ads that appeared in almost every Dolly issue during the early 80's.  It's just so funny how it tries to depict the couple without the Reef tan as dorky whereas those with the glistening Reef tans are having the time of their lives!  I like how obvious advertising was back then actually!


  1. Oh I just posted a comment, but it disappeared went I pressed publish. Anyway, I was saying you're right, it must have been a Reef Oil ad, though they must have done some different ones as in the one I was thinking of, the girl I tried so hard to look like was wearing a brief red, white and navy blue bikini. Very very close though :) I was also saying I still can't believe how the pics on your blog take me straight back to my teenagehood. About to go and check out some more. Thanks again for your great blog, Jen

    1. I think I found the exact one you're thinking of from a December 1983 issue of Dolly. I'll post it up tomorrow!!

      So glad you're enjoying the posts!


  2. Oooo, soo looking forward to it :)

  3. that guy that has all the girls around him is my dad